Quantitative Analysis


Operating Head: Elements to take into accounts when enterprise quantitative analysis






When enterprise quantitative analysis a researcher ought to take into accounts moral points similar to confidentiality and anonymity, an applicable knowledge assortment technique reminiscent of questionnaires and interview must be chosen. One other issue to think about is the sampling technique for use and the way it will assist in answering the analysis query. Knowledge collected must be correct and this may be achieved by selecting chance sampling technique and correct formulation of questions. Lastly info collected ought to be confidential and respondents ought to stay nameless.


This paper highlights the elements that ought to be considered when enterprise quantitative analysis, analysis questions are subdivided into two broad classes they usually embrace descriptive analysis that’s aimed toward answering what exists within the society and explanatory analysis that goals at explaining why this exist in society. Analysis research will generally embrace descriptive and explanatory analysis whereby they’ll spotlight what exist within the society and in addition why this exists. The next are some elements that have to be considered when enterprise quantitative analysis.

Variables and models:

Quantitative analysis is predicated on the truth that social phenomenal could be quantified and expressed numerically and subsequently may be analyzed utilizing statistical strategies,  quantitative analysis includes identification of observations models instance people and households, variables are additionally recognized that measure particular traits of the unit. The researcher also needs to classify variable collected into unbiased and dependent variables, it will assist in answering the analysis query whereby the unbiased variable are collected to point out their relationship with the dependent variable subsequently the analysis research will determine the causal impact within the research. (Fowler, 2008)

The Course of:

The analysis course of entails numerous steps which embrace the analysis query, literature assessment, analysis design, knowledge assortment, knowledge evaluation, interpretation of outcomes and answering the analysis query. (Hughes, 2006)

From the above diagram it’s evident that there are steps that ought to be adopted when enterprise quantitative analysis, these steps are mentioned under: (Creswell, 2003)

1) Choice of matter:

Step one when enterprise quantitative analysis is the identification of the analysis matter, this includes designing the analysis query, the choice of the subject will rely upon various elements they usually embrace matter choice resulting from curiosity of a person, significance of the social phenomena, analysis based mostly on present theories and the power to analysis on the subject. (Creswell, 2003)

2) Literature evaluation:

The subsequent step is to undertake analysis on earlier theories which were developed based mostly on the chosen analysis matter. This step will even contain choice of the theoretical strategy that might be used within the research. This step may also contain formulation of questions that will probably be answered within the research, at this level a literature evaluate shall be ready with a purpose to determine earlier research and theories that help the analysis questions and strategies that may used within the research. (Creswell, 2003)

three) Analysis design:

Analysis design is decided by the analysis query, this includes figuring out probably the most applicable strategy to construction the quantitative analysis as a way to reply the analysis query, the analysis query may also decide the kind of knowledge to be collected and analyzed.

four) Knowledge assortment strategies:

The analysis design will contain number of probably the most applicable knowledge assortment technique. Knowledge assortment strategies embrace Questionnaires, Structured Interview, and Remark and analyzing paperwork

i) Questionnaires:

Questionnaires contain the formulation of questions that help within the assortment of knowledge, questionnaires may be administered to respondents or mailed to the respondents, questionnaires are ready and pre examined to find out whether or not questions are biased. Questions formulated will probably be based mostly on the analysis query whereby they may help within the assortment of knowledge that may assist reply the analysis questions.  Questions will both be closed or open ended, open ended questions are these questions that may require the respondent to enter his personal solutions to the questions whereas closed questions are these questions whereby the respondent will select from an inventory of solutions highlighted within the questionnaire.  (Fowler, 2008)

ii) Interviews:

An interview could be undertaken to gather knowledge, there are two varieties of interviews they usually embrace nose to nose interview and phone interview, a nose to nose interview will contain assortment of knowledge whereby the respondent and analysis administrator sit collectively, a phone interview however will contain calling the respondent and solutions obtained over the telephone, a nose to nose interview is taken into account costlier provided that the analysis administrator could also be required to journey and in addition this course of could also be time consuming. (Fowler, 2008)

Interview are additional subdivided into structured and unstructured interview, structured interview includes establishing a set of questions that will probably be administered whereas unstructured contain asking the respondent to elaborate on sure points.  (Fowler, 2008)

iii) Statement

Remark is one other technique of amassing knowledge, this technique includes observing individuals and recording knowledge, for instance accumulating knowledge on the variety of automobiles that use a sure freeway will contain the remark technique of amassing knowledge. (Fowler, 2008)

iv) Analyzing paperwork:

That is secondary knowledge assortment technique that includes amassing knowledge from revealed paperwork instance journals and a ebook, different sources embrace on-line databases that are comparatively low cost strategies of acquiring knowledge, this technique is most popular provided that it’s much less time consuming and in addition less expensive. This technique nevertheless have an obstacle provided that it might given rise to accuracy issues, knowledge accuracy will rely upon the aim of the info collected and that there might rise drawback when knowledge might unavailable and subsequently a researcher might be required to make use of main sources of knowledge which embrace interview and questionnaires. (Fowler, 2008)

When designing the analysis knowledge assortment strategies it is crucial that the researcher takes into consideration the respondent angle, knowledge assortment strategies reminiscent of questionnaires ought to be designed making an allowance for the response of the respondents when a sure query is directed to them, additionally the analysis questions must be clear and easy and shouldn’t be main questions.

The  different issue that ought to be considered is the fee, when choosing the info assortment technique one ought to think about the fee related to that technique and whether or not there exist methods to scale back such prices, nose to nose interview typically could also be pricey and time consuming and subsequently questionnaires which are comparatively low cost could also be most popular, additionally the questionnaires could also be extra applicable provided that they’re much less time consuming provided that a whole lot of knowledge may be collected directly, for instance a research that includes members from totally different areas and the respondent sends the questionnaires to the respondents. (Fowler, 2008)

5) Sampling:

Sampling in social analysis refers back to the choice of some respondents from a inhabitants, in some research it’s inconceivable to gather knowledge from your complete inhabitants and subsequently a pattern is chosen, when an applicable pattern is chosen it outcomes will symbolize your complete inhabitants, a pattern reduces the fee related to knowledge assortment and in addition reduces time consumed whereas accumulating knowledge. There are two kinds of sampling they usually embrace chance sampling strategies and non chance sampling strategies.

In chance sampling the sampling error may be estimated and a confidence interval established for the whole inhabitants, chance sampling strategies embrace random sampling, systematic sampling, stratified sampling and clustered sampling. (Stuart, 1994)

i) Easy random sampling:

In easy random sampling the inhabitants respondents or models are recognized and a random quantity generator is used, every unit within the inhabitants is assigned a quantity and the unit corresponding with the random quantity generator is included within the pattern. The suitable pattern measurement is calculated utilizing the anticipated error and subsequently the variety of complete models chosen corresponds to the calculated pattern measurement. (Stuart, 1994)

ii) Systematic sampling:

This can be a chance sampling technique that includes the number of the pattern utilizing intervals, step one in enterprise a scientific pattern is assigning every unit a quantity, the researcher then decides on the suitable pattern measurement after which the pattern is chosen utilizing intervals, instance a research might use systematic pattern with a ten unit interval, because of this the primary quantity to be chosen might be 1, the subsequent eleven, the subsequent 21, if the interval is 5 then the primary quantity might be 1 then 6 then eleven and so on. (Stuart, 1994)

iii) Stratified sampling:

Stratified sampling can also be a suitable chance sampling technique, this technique includes subdividing all the inhabitants utilizing sure traits instance stratifying knowledge into areas or gender, the subsequent step includes enterprise easy random sampling on the classes and choosing the suitable pattern measurement. (Maxwell, 2005)

iv) Snowball sampling:

Snowball sampling is one other sampling technique which is a non chance sampling technique, this technique includes choosing the primary respondent after which asking the respondent to refer you to a different respondent, a great instance the place Snowball sampling is used the place we’ve got sure models with distinctive traits, instance a analysis research on homosexual marriages will use these sampling technique, or a research on prostitution will contain this sampling technique provided that the respondents will refer you to individuals they know who’ve the identical traits. (Stuart, 1994)

6) Moral points:

In analysis there are some moral points that have to be considered, this consists of confidentiality, trigger no hurt to respondents, anonymity and consent. A researcher ought to deal with info collected with confidentiality, because of this the researcher shouldn’t state that a specific respondents made a sure assertion. The opposite moral problem to watch is anonymity whereby the respondent shouldn’t given out their names or reference numbers which will determine them as the actual person who gave sure statements. (Punch, 2005)

The opposite moral challenge is consent. Members must be briefed on the aim of the research and in addition be told on any recording which will happen, this manner the researcher ought to achieve the consent of the members by briefing them on the aim of the research and in addition how the knowledge can be recorded. Lastly the analysis shouldn’t trigger hurt to the people, this takes place whereby the researcher shouldn’t ask questions that offend the members. (Fowler, 2008)

7) Knowledge evaluation:

When knowledge has been collected the subsequent step is to research knowledge utilizing statistical methods comparable to calculating the imply, variance, correlation and regression evaluation, all the info collected ought to be analyzed however some exceptions are made for instance instances the place we have now incomplete questionnaires are rejected and never included within the evaluation. On this stage the researcher ought to report precisely the outcomes obtained and shouldn’t in any method alter variables collected in attaining desired outcomes. Knowledge ought to be introduced as they’re and a report written to point out how the info reply to the analysis query or matter. (Bamberger, 2000)

eight) Different elements to think about:

An excellent analysis research shall be free from bias, which means the knowledge and knowledge collected from the research shouldn’t differ in any systematic means, and bias in a research could also be eradicated via using random sampling and in addition eliminating biased remedy of members which will have an effect on their responses. (Flick, 2006)


From the above dialogue it’s evident that when enterprise quantitative analysis one has to take into accounts quite a lot of elements, step one is to formulate a analysis query, the subsequent step includes literature assessment the place a researcher ought to seek for info on earlier research undertaken on the chosen analysis query. The subsequent step includes analysis design the place the info assortment technique and the sampling technique is chosen, a researcher might selected to make use of questionnaires, interview or remark to gather knowledge.

Analysis design additionally includes selecting an applicable sampling technique when the inhabitants is giant, sampling strategies embrace random sampling, quota sampling, systematic sampling and stratified sampling. Sampling helps in decreasing prices related to accumulating knowledge from your complete inhabitants and in addition is much less time consuming whereby the research is undertaken just a few members.  After sampling and preparation of the info assortment technique the subsequent step is knowledge evaluation and interpretation, this includes recording all the info collected and analyzing knowledge to make statistical inferences and descriptive statistics, outcomes also needs to report on how the info has helped reply the analysis query.


Donald Stuart. 1994. Statistics: An introduction. Oxford: Blackwell press.

Floyd Fowler. 2008. Survey analysis strategies. London: Sage Publishers.

John Creswell .2003.Analysis design: qualitative, quantitative and combined technique approaches. Oxford: Blackwell press.

Joseph Alex Maxwell. 2005. Qualitative and quantitative analysis design: an interactive strategy. Cambridge: Cambridge college press

Keith Punch. 2005. Introduction to social analysis: quantitative and qualitative approaches. Oxford: Wiley and sons.

Loraine Blaxter, Christina Hughes and Malcolm Tight. 2006. Methods to analysis. Cambridge: Cambridge college press

Michael Bamberger .2000. Integrating quantitative and qualitative analysis. London: Butterworth Heinemann.

Uwe Flick. 2006. An introduction to qualitative analysis. Oxford: Blackwell press.

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